Marketing plans are an imperative part of starting any business. They are used as ablueprint for mapping out the manner in which you will be able to achieve your businessgoals.
A marketing plan is not only necessary for new businesses, as it can be used to helpexisting programs incorporate the strengths their company currently enjoys in an effortto implement necessary changes or improvements. A marketing plan can be implemented for a new product or service in which case it ismeant to pull together all of the needed elements for an effective marketing start. It isimportant to have a marketing plan so that you can determine where you are, where youare headed, and how you will get there. It is especially important to have a marketingplan so that you can submit it for things such as loan considerations.
As a whole, you should see your marketing plan as a process for which you have ateam whole goal is keeping it simple, developing a time-frame, providing feedback,implementing necessary revisions, and remaining consistent with the missionstatement.